Performance Marketing Strategist · Mumbai, India
Results-driven digital marketer with 5+ years turning ad spend into compounding revenue. Specialising in Meta & Google Ads across D2C, EdTech, Real Estate & Finance. Data-led. Funnel-obsessed. ROI-first.
// Across Industries
// Career Timeline
Optimized multi-channel campaigns (Meta + Google Ads) improving lead quality through Mumbai-focused targeting and refined audience segmentation. Analyzed GA4 and ad reports to reduce CPL and shift budget to high-converting assets. Developed performance-focused creative frameworks improving engagement and conversion intent.
Led paid media and performance marketing across multiple client verticals. Consistently reduced CPL and achieved 4x returns on ad spends. Conducted 20+ client strategy meetings, improving client retention by 30%. Grew client Instagram followings by 15K+ in 3 months.
Managed social media for one of India's leading financial services brands across loans, insurance, and investment product lines, driving engagement and brand visibility.
Supported social media campaigns around product launches and brand storytelling for the Indian market at a global smartphone brand.
// Capabilities
"Manish brings both the analytical rigour and creative instinct that performance marketing demands. His campaigns consistently move the needle — and he always knows exactly why."
— Verified Campaign Results · Techpaathshala · 3-Month Data// Let's Work Together