Manish Kumar
ROI
Available for Opportunities

Manish
Kumar

Performance Marketing & Business Automation Strategist · Mumbai, India

Results-driven growth strategist with 5+ years turning ad spend into revenue and building custom business automations that eliminate repetitive tasks. Specializing in Meta & Google Ads and Make/Zapier workflows. Data-led. ROI-first.

META ADSGOOGLE ADSBUSINESS AUTOMATIONLEAD GENERATIONWORKFLOW AUTOMATIONFUNNEL STRATEGYAI AGENTSGA4 ANALYTICS META ADSGOOGLE ADSBUSINESS AUTOMATIONLEAD GENERATIONWORKFLOW AUTOMATIONFUNNEL STRATEGYAI AGENTSGA4 ANALYTICS
₹60L+ Ad Spend
Managed
Across Meta & Google · 5+ Years
₹2Cr+ Revenue
Generated
D2C, EdTech, Finance & More
40K+ Leads
Generated
Multi-industry · Qualified & Hot
5x+ ROAS · Best
Performing Campaign
Google Ads · 511% ROI Verified

// Across Industries

Industries
Worked In

"I am not a typical serious guy; I'm a chill guy who works on logic and metrics."
LOGIC & METRICS
My Marketing Philosophy
01
Salon & Beauty
02
EdTech
03
E-Commerce
04
Personal Brand
05
Healthcare Brand
06
Diagnostic Centre
07
Cafe
08
Event Management

// Career Timeline

Experience

Aug 2025 – Present
Senior Manager — Digital Marketing
Techpaathshala · Mumbai

Optimized multi-channel campaigns (Meta + Google Ads) improving lead quality through Mumbai-focused targeting. Built automated lead-routing integrations to sync incoming leads instantly with CRM tools, reducing response time. Shifted budgets dynamically using GA4 analytics.

Meta AdsGoogle AdsGA4AutomationLead Gen
Jun 2023 – Jul 2025
Marketing & Ops Head
Nurture Webtech · Digital Agency

Led paid media and operational strategies across multiple client verticals. Consistently reduced CPL and automated repetitive client reporting processes via Make/Zapier, saving 10+ operational hours per week. Conducted 20+ strategy audits improving retention by 30%.

Paid MediaClient StrategyMake/Zapier4x ROI
Sep 2021 – Jun 2023
Social Media Manager
Bajaj Finserv

Managed social media for one of India's leading financial services brands across loans, insurance, and investment product lines, driving engagement and brand visibility.

Social MediaContent StrategyFinServ
Sep 2020 – Sep 2021
Social Media Executive
Vivo Mobile India Pvt Ltd

Supported social media campaigns around product launches and brand storytelling for the Indian market at a global smartphone brand.

Social MediaBrandContent

// Capabilities

Skills

01
Paid Advertising
  • Meta Ads (Facebook & Instagram)
  • Google Search, Shopping & Display
  • YouTube Advertising
  • Budget pacing & bid strategies
  • Retargeting & lookalike audiences
02
Analytics & Strategy
  • Google Analytics 4 (GA4)
  • Campaign performance reporting
  • A/B testing & creative iteration
  • Funnel mapping & CRO
  • Audience segmentation
03
Content & Brand
  • Content strategy & storytelling
  • Video editing & multimedia
  • WordPress & web management
  • SEO fundamentals
  • Client acquisition & retention
04
Workflow & AI Automation
  • Zapier & Make (Integromat)
  • AI Agents & Custom Bots
  • CRM setup & Lead routing
  • Automated reporting pipelines
  • Repetitive task elimination

"Manish brings both the analytical rigour and creative instinct that performance marketing demands. His campaigns consistently move the needle — and he always knows exactly why."

— Verified Campaign Results · Techpaathshala · 3-Month Data

// Let's Work Together

Ready to
Scale?